Thoughts by Gerda Le Roux

Top 30 Social Media Content Ideas for 2022

Wondering what to post on social media? Want a list of content ideas to inspire your content plan for 2022?

Below, we’ve compiled 30 content idea prompts to get your creative juices flowing.

1. Behind the scenes
Behind-the-scenes content tends to feel more authentic, so it can help to establish trust with your audience. This kind of personable content creates a sense of transparency, making content more believable.

Are you ready to get phygital?

After being cooped up for months and months, customers are looking for connected experiences. Customer journeys where the physical and digital coexist – more than just a digital experience. And when properly understood, phygital solutions offers companies ways to create previously unimagined experiences.

Customer Experience in a physical store is about bolstering emotions that influence purchasing decisions and customer loyalty.

Death of the third-party cookie calls for customer-centricity

Over the last decade, the way consumer data is collected, used and regulated has changed immensely. Tracking tools like web cookies have allowed advertisers sophisticated and personalised ways to target consumers, but they have also led to privacy violations. However, Google is planning to phase out cookies by 2022, which means companies will have to get clear permission from users to utilise data generated. But because users are more informed about how their data is used, they are unlikely to give their consent.

Are Your Customers At The Heart Of Everything You Do?

Customer experience has always been a crucial business differentiator, but 2020 stressed why it is more important than ever that brands listen to their customers, whose needs are continuously evolving and changing. Forrester’s Consumer Energy Index study found consumer trust as the most relevant and influential metric for success.

Email Is Not Dead

It has become more important than ever to take the time to understand what is changing and why, so that your brand doesn’t miss the opportunity to build stronger customer-brand relationships. But when you’re looking for the next new thing, don’t forget to look at what has worked in the past. Because in trying times, people seek comfort in the familiar. Last year saw a renewed interest in some old-school marketing formats like newsletters.

Will authentic online conversations dominate the next wave of marketing?

The way that we communicate online is constantly shifting, and every round of new technology changes acceptable response rates. Today’s consumer wants honest help – instantly- not another generic and overused marketing message. Companies must aim to provide the right information, at the right time, to the right person, on the right channel – every time. And that is where conversational marketing comes in because it is all about building relationships through customised, one-on-one content.