

Industry
What the rise of TikTok means for marketers
Social media platform TikTok has become one of the world’s favourites over the last couple of years. If this acceleration feels somewhat sudden to you, you are not entirely wrong. According to CNBC reporting on TikTok, the app had 54 million active monthly users worldwide in January 2018. By August 2020, TikTok’s active monthly users increased to 689 million worldwide. With 2 billion downloads so far, it is fast becoming one of the most downloaded non-gaming apps, according to Jenn Guidry from eclincher.
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