MarleyLite: Smoother than anything


Introducing a smooth multipurpose skimming plaster

Marley tasked us with coming up with a concept to launch their new multipurpose skimming plaster on their social media platforms in a unique way.  

Plaster is traditionally untidy and messy

To be honest, plaster is not the most appealing product to market. Generally, most companies market the product using builders applying plaster, with common benefits and messaging:

  • Ease of installation
  • Helps wall last longer
  • Provides a smooth, seamless surface
  • Adds a visual appeal to your wall
  • Versatile interior finishing

Taking the smooth approach

We wanted to illustrate the conventional benefits of traditional skimming plaster by adding a fresh twist to how similar products are traditionally marketed. We thought about everyday products that we use on a day-to-day basis that are considered to be ‘smooth’.