Marley tasked us with coming up with a concept to launch their new multipurpose skimming plaster on their social media platforms in a unique way.
To be honest, plaster is not the most appealing product to market. Generally, most companies market the product using builders applying plaster, with common benefits and messaging:
We wanted to illustrate the conventional benefits of traditional skimming plaster by adding a fresh twist to how similar products are traditionally marketed. We thought about everyday products that we use on a day-to-day basis that are considered to be ‘smooth’.