Thoughts in Featured

Top 30 Social Media Content Ideas for 2022

Wondering what to post on social media? Want a list of content ideas to inspire your content plan for 2022?

Below, we’ve compiled 30 content idea prompts to get your creative juices flowing.

1. Behind the scenes
Behind-the-scenes content tends to feel more authentic, so it can help to establish trust with your audience. This kind of personable content creates a sense of transparency, making content more believable.

Customer relationships prosper for brands with purpose

As the second year of the pandemic draws to a close, consumer demand for online buying is still on the rise. However, the same cannot be said for brand loyalty. Consumers have changed their spending habits since the beginning of the pandemic and continue to do so. It is now more important than ever to turn your customers into brand advocates by understanding what drives their purchasing decisions.

Are you ready to get phygital?

After being cooped up for months and months, customers are looking for connected experiences. Customer journeys where the physical and digital coexist – more than just a digital experience. And when properly understood, phygital solutions offers companies ways to create previously unimagined experiences.

Customer Experience in a physical store is about bolstering emotions that influence purchasing decisions and customer loyalty.

An agile approach to marketing is here to stay

Agile has been a buzzword for a while now and typically describes a wide range of approaches to project management and software development – and although there’s a fair amount of misunderstanding about what it actually is – if done right, being Agile can make a big difference. And lately, there’s been more and more talk of an Agile approach (and its benefits) in a marketing environment. In fact, the State of Agile Marketing 2021 report reveals that more than half of marketers surveyed – 51% – reported using agile marketing methods in their work.

Death of the third-party cookie calls for customer-centricity

Over the last decade, the way consumer data is collected, used and regulated has changed immensely. Tracking tools like web cookies have allowed advertisers sophisticated and personalised ways to target consumers, but they have also led to privacy violations. However, Google is planning to phase out cookies by 2022, which means companies will have to get clear permission from users to utilise data generated. But because users are more informed about how their data is used, they are unlikely to give their consent.

What the rise of TikTok means for marketers

Social media platform TikTok has become one of the world’s favourites over the last couple of years. If this acceleration feels somewhat sudden to you, you are not entirely wrong. According to CNBC reporting on TikTok, the app had 54 million active monthly users worldwide in January 2018. By August 2020, TikTok’s active monthly users increased to 689 million worldwide. With 2 billion downloads so far, it is fast becoming one of the most downloaded non-gaming apps, according to Jenn Guidry from eclincher.