As South Africa observes Mental Illness Awareness Month in July, we felt it appropriate to look at mental health in the creative industry. The notion of the psychologically tormented creative mind is more than a mere trope—it is a sad and disconcerting reality that requires much attention from companies in the creative industry and society at large.
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Your brand has a unique personality; therefore, it is important that you highlight the strengths and values of your brand, and establish what sets you apart in a saturated market place. The work of building a brand does not stop at a specific step. For as long as you want to have a thriving and memorable brand, you need to understand that the work of brand building is continuous.
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Many of us probably believe that we have a sound understanding of branding; what a brand is and how it functions or should function. In this article, Kaitoma’s managing director, Paul Moeng, briefly outlines what a brand actually is and discusses the importance of building a brand that will garner and maintain loyalty and support from customers, clients and consumers.
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The fourth industrial revolution is upon us, it is quickly impacting all industries, and we can no longer ignore it. People are now under more pressure to continuously upskill themselves in order to survive in this new revolution as there has been a shift in power, wealth and knowledge.
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After many years of intense, sleepless nights you finally have your degree or diploma! Yay?! Or not?! It’s time to look for employment. With our current unemployment rates, that can be a nerve-wracking experience. You’ve sent a few CVs and perhaps even attended a couple interviews here and there, with no luck.
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Paul acknowledges that being a student and a freelancer was tough, especially when it came to getting work. It taught him quite a number of valuable lessons. “It wasn’t easy at first, but it gave me some much needed exposure in terms of clients. Sometimes I would lose clients based on the fact that I was a freelancer and still using public transport”, Paul reveals.
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