

Industry
AI Influencers: More than a passing fad.
With over a billion social media users worldwide, it is more difficult than ever for brands to break through the noise, but the social media influencer has proven very effective. Over the last ten years, brands’ investments in influencer marketing have been increasing rapidly. Which comes as no surprise; results of this study proves that influencer-promoted ad content garners remarkably higher engagement than brand-promoted ad content on Instagram.
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