Thoughts in Industry

Customer relationships prosper for brands with purpose
Are you ready to get phygital?
An agile approach to marketing is here to stay
Death of the third-party cookie calls for customer-centricity
What the rise of TikTok means for marketers
Are Your Customers At The Heart Of Everything You Do?
Email Is Not Dead
Marketing Trends 2021
AI Influencers: More than a passing fad.
Will authentic online conversations dominate the next wave of marketing?
What resonates, replicates.
The Age of Assistance
Having a Systems Mindset Can Build Your Brand
Brand Activism: A Key Element for Brand Strategies
Opportunism or Fair Play: Excessive Pricing During a Global Pandemic
Re-imagining Storytelling
Marketing During Chaos and Crisis
Remote Working – Does It Work?
Exploring the Rise of the Podcasts with Mashudu Modau
What the Hype is Going On?
So, What’s the Big Deal About Trends?
The Psychology of Christmas Marketing
The Politicisation of the Internet
Ten Things You Didn’t Know about Subliminal Messaging
There’s Life Beyond LSMs
Understanding the Actual Impact of Branding Part 3: Brand Consistency
Creating Content that Stimulates Customers’ Minds
Understanding the Actual Impact of Branding Part 2: Personality
Understanding the Actual Impact of Branding Part 1
Tips on What We Look for When Hiring
Our Origins and the Future