Thoughts in Social Media

Influential vs Influencer
Kaitoma Creatives
Social Media

Influential vs Influencer

The influencer economy has erupted in the last number of years, although the idea of influential individuals touting an aspirational lifestyle has been around for a far longer time. Recent influencers have mainly gained popularity through the use of social media channels and brands have been quick to leverage the personal connection these aspirational individuals have with their followings. However, social media influencer followers quickly started noticing that not everything that influencers proclaimed could be trusted.

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What resonates, replicates.
Elizebeth Croeser
Industry Social Media

What resonates, replicates.

Going Viral has become a buzzword, and something brands, influencers, and campaigns often aspire to. And although going viral can generate tremendous interest around your brand or campaign, it can also be for the wrong reasons, as we have seen ample times recently both locally and internationally. Shifting the focus slightly away from going viral and more towards creating what resonates, allows us a less myopic view and moves us more towards long-lasting impact as opposed to a ‘get-rich-quick’ approach.

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Understanding Social Media and Using it to Improve Your Life
Kaitoma Creatives
Social Media

Understanding Social Media and Using it to Improve Your Life

The emergence of social media has undoubtedly made our lives more interesting, but how we engage with these platforms has necessitated a closer examination of how they really impact our quality of life. As with anything in life, social media has its disadvantages and advantages. It all boils down to what you use it for and how you use it to achieve your goals as a brand and as an individual.

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Instagram Hides Gratification
Kaitoma Creatives
Social Media

Instagram Hides Gratification

Last month, Instagram announced that they would start hiding likes from users’ posts. According to a statement Instagram posted on Twitter, the Facebook-owned company wants “your friends to focus on the photos and videos you share, not how many likes they get.” With Instagram introducing this change, your followers won’t know how popular your post has become; perhaps this will somehow abate our obsession with likes.

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Social Media Lessons 2018: Adapt or Perish
Busisiwe Skhosana
Social Media

Social Media Lessons 2018: Adapt or Perish

2018 was an interesting year for Social Media and the digital sphere as a whole. With social platforms constantly changing and evolving into business avenues that are more than just tools used to communicate with friends and family; more marketers are exploring opportunities in sharing their messages with the right market on a larger scale.

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