The emergence of social media has undoubtedly made our lives more interesting, but how we engage with these platforms has necessitated a closer examination of how they really impact our quality of life. As with anything in life, social media has its disadvantages and advantages. It all boils down to what you use it for and how you use it to achieve your goals as a brand and as an individual.
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Last month, Instagram announced that they would start hiding likes from users’ posts. According to a statement Instagram posted on Twitter, the Facebook-owned company wants “your friends to focus on the photos and videos you share, not how many likes they get.” With Instagram introducing this change, your followers won’t know how popular your post has become; perhaps this will somehow abate our obsession with likes.
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There is no denying the powerful impact that social media has had on people’s lives, particularly as it pertains to knowledge sharing and access to information. With over 100 000 followers, Dr Sindi Van Zyl has found a way to leverage the power of social media, Twitter in particular, to share information mostly related to HIV and mental health.
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Conceptualised by Kaitoma’s head of social media, our #TranslationTuesdays campaign has highlighted just how powerful a force language is. When considered in light of the Black community in South Africa, language is constantly evolving to reflect the current zeitgeist.
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2018 was an interesting year for Social Media and the digital sphere as a whole. With social platforms constantly changing and evolving into business avenues that are more than just tools used to communicate with friends and family; more marketers are exploring opportunities in sharing their messages with the right market on a larger scale.
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