

Social Media
Influential vs Influencer
The influencer economy has erupted in the last number of years, although the idea of influential individuals touting an aspirational lifestyle has been around for a far longer time. Recent influencers have mainly gained popularity through the use of social media channels and brands have been quick to leverage the personal connection these aspirational individuals have with their followings. However, social media influencer followers quickly started noticing that not everything that influencers proclaimed could be trusted.
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